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5134 Splitrail Court
Colorado Springs, CO 80917

About Wordsmith Marketing, LLC

Wordsmith Marketing, LLC sprang from more than thirty years of marketing, branding, communications and fundraising experience of owner and president Jeff McLinden.

Launched in 2008, Wordsmith Marketing, LLC has provided marketing/communications counsel and cross-channel marketing communications services to nonprofit and for-profit organizations. These include branding and rebranding consulting, innovative Internet-based marketing strategies, creative copy writing and design, and more. Wordsmith Marketing has served dozens of clients including some of the most recognized organizations in America.  Wordsmith Marketing has also worked in the following areas:
  • Customer Engagement Marketing
  • Cross-Channel Marketing
  • Book Publishing
  • Membership Site Creation and Management

Wordsmith Marketing is the parent organization for, a training site dedicated to helping missionaries and other workers who need to raise financial support for their work.

About Jeff McLinden

After working in radio advertising, Jeff held senior roles in resource development, creative communications and marketing, and management for Campus Crusade for Christ, The Christian Broadcasting Network (CBN), and Bible Literature International.  He joined stellar consulting firm McConkey-Johnston International in 1992, and, as M/J vice president, helped a broad variety of ministries and nonprofit clients including WorldVenture, TEAM, The Christian and Missionary Alliance, OMF International, Campus Crusade for Christ, CAM International, New Tribes Mission, the American Syringomyelia Alliance Project, Worldteam, and dozens more.

You can also find Jeff on where he has published several books for the nonprofit sector — The Successful Development Director, The Fundraising Communications Handbook and Partners for LIFE! Raise Support for Your Missionary Work.

Jeff is a co-founder of Fundraising Success Team — an online training and resource center for nonprofit development and marketing directors.  And Jeff also launched an online training site called for missionaries and others who must learn to raise their own financial support.  You can read Jeff’s  fundraising and marketing blog at