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Why Blogging Makes a TANGIBLE Difference

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By Jeff McLinden Does your business or organization have an active blog?  If not you’d better rethink your strategy. According to online expert Don Crowther, blogging makes a huge difference in the number of visitors to your site, which of course means significant increases in the number of leads you will generate.  If online marketing […]

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Millennials Abandoning Facebook??

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By Jeff McLinden Reaching the all important youth market has taken another twist in the road. Social media will continue to be the most important venue for brands to connect with millennials, but not, perhaps, in the way you expected according to a recent article posted by Entrepreneur.com. The author —  Christie Garton — asserts, “Only […]

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New Text Message Marketing Rules Take Effect

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By Jeff McLinden Stiff Regulations Hit Text Message Marketers If you are using text messages as part of your marketing strategy — or are considering doing so — be prepared for new regulations that are hitting the industry TODAY.  SMS text promotions have been a valuable part of many marketing strategies for companies large and […]

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How Your Online Reputation Can Help You — or HURT You!

by Jeff McLinden Building a strong brand for your organization means taking care to build a strong online presence and reputation. Everything you do or say these days has the potential to end up on the Internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. […]

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Major Donor Fundraising

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Creating a strong major donor program may be the most critical development strategy for your nonprofit.  Like most organizations, yours undoubtedly receives the majority of its income from a relatively small percentage of your donor file. How well are you taking care of those who are your significant partners? Failure at the high end of […]

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Why Nonprofits Should Shift to Mobile

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Should your nonprofit shift to mobile platforms? Are people’s behaviors warranting a re-thinking of how your organization “does business” with your donors? Paypal and Network for Good recently completed a study of customer / donor behaviors that would seem to indicate that you’ll be left behind if you DON’T make the switch to mobile devices […]

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Has Your Website Gone Mobile?

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When you use a standard HTML browser to look at a website on a mobile device, the website appears just as it would on a desktop computer. Since a mobile device has a much smaller screen it makes is very difficult to see the information, to read the print and to push any of the […]

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The Branding Imperative

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By Jeff McLinden Why is “branding” an issue you need to consider? Well, how about “survival?” Some nonprofit organizations are discovering that rethinking their brand is a necessity for surviving within a hyper-competitive marketplace.  I’m not talking here about a simple change of a logo or adding a tag-line to the organization’s stationery or even […]

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