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Facebook Cracks ONE BILLION Monthly Users

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By Jeff McLinden Who says social media isn’t worth the effort? If you’re NOT using Facebook to market your business or organization, you’re missing the most obvious goldmine since giant nuggets were found in Sutter’s Creek.  Marketing strategy craves an audience…yet so many marketers place more emphasis on creative than on the two most critical […]

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Will Social Media Matter in 10 Years?

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By Jeff McLinden Since the social media revolution is still in its infancy, it’s only fair to ask whether it will have the kind of impact that other new media had in their day. Face it, telemarketing had a lifespan of about 30 years — and while it is still used to promote products and […]

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Building a Powerful Brand

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UNDERSTAND THIS: YOUR BRAND IS NOT PART OF YOUR BUSINESS; IT IS YOUR BUSINESS. By Jeff McLinden Companies are changing the way they approach branding and brand management. Traditionally, the focus has been on image and communications. In today’s marketing environment, consumers receive brand impressions from a variety of sources both inside and outside the […]

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Tapping the Power of LIVE Video Marketing

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By Jeff McLinden Savvy marketers already understand that online video marketing is the gorilla that must be tamed in order to explode your business on the Internet .  Now the power of LIVE video marketing is coming to the little guys — smaller businesses and organizations who have limited resources. YouTube is the secret to […]

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The Marketing Paradigm Has Shifted — Has Yours?

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By Jeff McLinden, President – Wordsmith Marketing, LLC The discussion among businesses and nonprofits about the value of social media and Internet marketing is raging…sort of. We’ve found among certain nonprofit clients that this issue has become a dominant part of the strategic conversation.  WIth others, it registers as simply one of many “popguns” trying […]

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