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How Your Online Reputation Can Help You — or HURT You!

by Jeff McLinden Building a strong brand for your organization means taking care to build a strong online presence and reputation. Everything you do or say these days has the potential to end up on the Internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. […]

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The Branding Imperative

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By Jeff McLinden Why is “branding” an issue you need to consider? Well, how about “survival?” Some nonprofit organizations are discovering that rethinking their brand is a necessity for surviving within a hyper-competitive marketplace.  I’m not talking here about a simple change of a logo or adding a tag-line to the organization’s stationery or even […]

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Building a Powerful Brand

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UNDERSTAND THIS: YOUR BRAND IS NOT PART OF YOUR BUSINESS; IT IS YOUR BUSINESS. By Jeff McLinden Companies are changing the way they approach branding and brand management. Traditionally, the focus has been on image and communications. In today’s marketing environment, consumers receive brand impressions from a variety of sources both inside and outside the […]

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