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Why Blogging Makes a TANGIBLE Difference

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By Jeff McLinden Does your business or organization have an active blog?  If not you’d better rethink your strategy. According to online expert Don Crowther, blogging makes a huge difference in the number of visitors to your site, which of course means significant increases in the number of leads you will generate.  If online marketing […]

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Millennials Abandoning Facebook??

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By Jeff McLinden Reaching the all important youth market has taken another twist in the road. Social media will continue to be the most important venue for brands to connect with millennials, but not, perhaps, in the way you expected according to a recent article posted by Entrepreneur.com. The author —  Christie Garton — asserts, “Only […]

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New Text Message Marketing Rules Take Effect

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By Jeff McLinden Stiff Regulations Hit Text Message Marketers If you are using text messages as part of your marketing strategy — or are considering doing so — be prepared for new regulations that are hitting the industry TODAY.  SMS text promotions have been a valuable part of many marketing strategies for companies large and […]

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How Your Online Reputation Can Help You — or HURT You!

by Jeff McLinden Building a strong brand for your organization means taking care to build a strong online presence and reputation. Everything you do or say these days has the potential to end up on the Internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. […]

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Has Your Website Gone Mobile?

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When you use a standard HTML browser to look at a website on a mobile device, the website appears just as it would on a desktop computer. Since a mobile device has a much smaller screen it makes is very difficult to see the information, to read the print and to push any of the […]

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Facebook Cracks ONE BILLION Monthly Users

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By Jeff McLinden Who says social media isn’t worth the effort? If you’re NOT using Facebook to market your business or organization, you’re missing the most obvious goldmine since giant nuggets were found in Sutter’s Creek.  Marketing strategy craves an audience…yet so many marketers place more emphasis on creative than on the two most critical […]

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The Marketing Paradigm Has Shifted — Has Yours?

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By Jeff McLinden, President – Wordsmith Marketing, LLC The discussion among businesses and nonprofits about the value of social media and Internet marketing is raging…sort of. We’ve found among certain nonprofit clients that this issue has become a dominant part of the strategic conversation.  WIth others, it registers as simply one of many “popguns” trying […]

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