Marketing, Branding, Communications…
Your organization’s products, services or causes aren’t only important to you — they are of vital concern to your constituents.
Your nonprofit’s marketing and communications strategies should aim to create powerful customer and/or donor experiences, delightful interactions — and lifetime partnerships.
Author Regis McKenna famously wrote, “Marketing is everything … and everything is marketing.” How’s your marketing strategy?
Marketing is about finding, winning and keeping customers…
How does that work in today’s Internet -dominated marketing environment? While important for every marketing channel, Internet marketing boils down to this simple, critical rule:
If you get more LEADS you’ll get more CUSTOMERS. Only THEN can you create community.
Are YOU getting — and following up — all the leads you need from YOUR website and social media marketing activities?